A CTA Button ( Call to Action Button) we recommend using a call-to-action in your email, what the action is you want your users to take, and mainly using a call-to-action button to help them do exactly that.
7 Inspirational call to action button for email marketing
![7 Inspirational call to action button for email marketing 1 7 Inspirational call to action button for email marketing 1](https://liramail.com/wp-content/uploads/2019/05/email-blog-call-to-action-uai-258x194.png)
What’s a CTA button, and why is it important?
What’s a CTA button, and why is it important?
A CTA Button ( Call to Action Button) we recommend using a call-to-action in your email, what the action is you want your users to take, and mainly using a call-to-action button to help them do exactly that.
Here are some essential tips and inspiration about how to create a bright and CTA button for email marketing.
1Include the user advantage
There are many different ways to squeeze this, but your users need to understand what benefits they’ll receive.
![Liramail Blog](https://i.imgur.com/j0iIpHU.png)
2CTA button is the most important in the email
Your users need to know why they should click the call to action button.
![Liramail Blog](https://i.imgur.com/lRUOwZg.png)
3CTA button action is to solve a user problem
Your users need to know what problem you’ll solve if they click on the call to action button.
![Liramail Blog](https://i.imgur.com/pyRAabX.png)
4Add clarifying words in CTA button
Adding a few clarifying information can significantly increase conversion: Your CTA “GET 30% OFF” to “Dont miss out 30% OFF.”
![Liramail Blog](https://i.imgur.com/AytoAg6.png)
5Choose your brand color
You also want to think about the color of your brand. Increase engagement with 70%
![Liramail Blog](https://i.imgur.com/NQYTDaP.png)
6Design a big button enough to touch
Users can be easily read and see your call to action button on mobile to any device.
![Liramail Blog](https://i.imgur.com/MxjIVpv.png)
7Made from code, not a graphic.
Images are blocked by many email clients, so your call to action will be not visible in many clients out there.
![Liramail Blog](https://i.imgur.com/LKnoIra.png)
Which is the best thing you will improve for the call to action in your email design?
Designing an email for your e-commerce shop is a tough task, make it easy with Feshto — Fashion Email Bundle with the free online editor and 100+ premade Email Templates