What’s a CTA button, and why is it important?

What’s a CTA button, and why is it important?
A CTA Button ( Call to Action Button) we recommend using a call-to-action in your email, what the action is you want your users to take, and mainly using a call-to-action button to help them do exactly that.

Here are some essential tips and inspiration about how to create a bright and CTA button for email marketing.

1Include the user advantage

There are many different ways to squeeze this, but your users need to understand what benefits they’ll receive.

2CTA button is the most important in the email

Your users need to know why they should click the call to action button.

3CTA button action is to solve a user problem

Your users need to know what problem you’ll solve if they click on the call to action button.

4Add clarifying words in CTA button

Adding a few clarifying information can significantly increase conversion: Your CTA “GET 30% OFF” to “Dont miss out 30% OFF.”

5Choose your brand color

You also want to think about the color of your brand. Increase engagement with 70%

6Design a big button enough to touch

Users can be easily read and see your call to action button on mobile to any device.

7Made from code, not a graphic.

Images are blocked by many email clients, so your call to action will be not visible in many clients out there.

Which is the best thing you will improve for the call to action in your email design?

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